The statement lip was a major trend on the Spring/Summer 2018 catwalks this September, but many of the designers put a somewhat softer spin on the classic makeup trick.

Gone are the razor-sharp lip lines of old -- this season is all about a less precise outline, resulting in more of a highly-pigmented stain, with slightly blurry edges for a sweeter, more ‘lived-in' look.

It could be seen at Missoni, where the strawberry-hued lip color was smeared lightly across the lip line, and at Chanel, where a layer of gloss kept things slightly wishy-washy. The bold plum color worn by the models at Agnès b was equally bleary, while at Trussardi it appeared almost completely rubbed-off at the corners.

Vivienne Westwood took the concept to slightly more extreme lengths, rubbing scarlet lipstick out towards the cheeks and chin for extra impact.