Ssense announces global retail partnership with Drew House

By

Jennifer Braun

Published
Mar 30, 2022

Montreal-based retailer Ssense and Drew House announced on Tuesday the launch of Drew House exclusively at Ssense expanding the brand's distribution worldwide for the first time ever.

As of this May, the brand, founded in 2018 by Ryan Good and Justin Bieber, will partner with the global platform to expand its distribution across the globe with an expansive assortment of accessories and apparel. 

"Ssense is thrilled to partner with drew house at such an exciting time in the brand's development,” said Federico Barassi, vice president of menswear, Ssense.

“We've been in conversations for years and found we have a natural synergy with shared values and communities. We're excited to launch the full collection at Ssense in May and to help expand Drew House's community worldwide.”

The partnership kicked off on Tuesday with an immersive experience at Ssense Montreal, marking Drew House’s first IRL (in real life) activation in North America. Running until April 3, the installation “offers a glimpse into the brand’s joyful, off-radar beat, and its unique irreverence in defining new codes for inclusivity, community, and relaxed attitudes in the fashion and culture space.”

Visitors will be able to interact through the space starting with street-level graphics on the façade with Drew House’s signature graphics, that lead into a suburban oasis throughout the entire building showcasing Drew House icons from the brand’s LA house in a living room recreation, including plush characters, home objects, and more.

Likewise, a limited number of select signature drew house items will be exclusively available offering a preview of the expansive assortment to launch at Ssense in May. 

“Working with Ssense for Drew House’s first global partnership brings together our shared visions of acceptance, value, empowerment and love. drew house is a place, a community, and a metaphor for a home where everyone is welcome and where joy is available,” Ryan Good, Drew House co-founder & creative director. 

“Partnering with Ssense allows us another avenue to continue to tell that story. A story that communicates that every single person on this planet is loved and of infinite value.”

The launch coincides with Justin Bieber’s 'Justice World Tour', which is making a stop in Montreal on Tuesday night.