Ssense launches Off-White capsule collection
today Mar 31, 2019
Canadian luxury clothing retailer Ssense launched on Friday an exclusive fitness capsule collection for women with Off-White.
Dubbed “Workout”, the 11-piece collection created by burgeoning designer Virgil Abloh includes matching leggings and sports bras with white piping detailing, as well as athletic sweaters, crop tops and technical jackets featuring its signature yellow trademark logo.
The capsule was released with a campaign video and imagery where models were shot on location at the Alaska-Alaska studio showing off capsule pieces, while working and working out.
“At the studio of Virgil Abloh in London, England, multitasking is an important aspect of managing a busy schedule. And staying fit and physically agile is the key to juggling spreadsheeting, drafting, caffeinating, moodboarding,” Ssense explained in a statement.
Ssense has previously collaborated with Virgil Abloh in an exhibition called "Cutting Room Floor" last year, which shed light onto Abloh's creative process. The Montreal-based e-commerce company has also collaborated with artists and brands like Drake, Moncler and Vejas Kruszewski, to name a few.
The Workout collection is now available on Ssense’s website. Prices range from $330 to $845.
Founded in 2003, Ssense carries a mix of luxury, streetwear, and avant-garde labels like Off-White, Levi’s and Vetements.
It currently services 114 countries, generates an average of 53 million monthly page views, and has achieved high double-digit annual growth since its inception.
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