Stella McCartney's new CEO is ex Moschino chief

By

Sandra Halliday

Published
Oct 8, 2019

Stella Mccartney has a new CEO with the LVMH-backed brand naming ex Moschino director general Gabriele Maggio as its new leader after previous CEO Frederick Lukoff left in June to lead Scotch & Soda.

Maggio, whose departure from Moschino was revealed last month, is headed to London to take up his post on October 21 and will lead luxury fashion’s most sustainability-focused label as the brand continues to embark on its new era since announcing a deal with French luxury goods group LVMH back in July.

The new CEO is 52 and had been director general at Aeffe-owned Moschino for three years. But his impressive track record also includes time spent at Kering’s Gucci and Bottega Veneta. McCartney’s brand was also backed by Kering for 17 years before they cut their ties around 18 months ago.

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It’s an undeniably exciting time for any executive to take the helm at the label with the new LVMH deal seeing McCartney retaining majority control of her brand but having the weight of the world’s biggest luxury group behind her. And she has also signed up as a special advisor on sustainability to group chief Bernard Arnault and the executive committee members.