Steve Madden acquires women's apparel company BB Dakota

U.S. footwear brand Steve Madden has completed the acquisition of privately held BB Dakota, a California-based contemporary women's apparel company.


BB Dakota

"With its laser focus on product and strong track record of execution, we believe BB Dakota is a great fit for Steve Madden and provides the ideal platform to expand our brands in the apparel category," said Edward Rosenfeld, chairman and chief executive officer of Steve Madden.

BB Dakota's brand portfolio includes owned brands BB Dakota and Jack by BB Dakota and licensed brand Cupcakes and Cashmere.

"Steve Madden and BB Dakota have a unique synergy in that they are both product driven companies whose brands have maintained a long-standing appeal with the consumer due to superior product and accessible pricing," said Gloria Brandes, founder and CEO of BB Dakota.

"We are tremendously excited by this dynamic partnership that will serve to jump start the Steve Madden apparel segment of this strong company and we plan to take full advantage of this opportunity for growth."

Founded in 2005 by Gloria Brandes, BB Dakota products are distributed to wholesale customers, including better department stores, e-commerce retailers and specialty boutiques, as well as on BB Dakota's website. 

​The company had had net sales in the 12 months ending June 30, 2019 of approximately $43 million. 

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