Steve Madden announces executive changes

By

Obi Anyanwu

Published
Sep 8, 2015

Steve Madden on Tuesday announced two new executive promotions. Amelia Newton Varela has been named President and Karla Frieders has been named Chief Merchandising Officer, both new positions for the company.

 Amelia Newton Varela has held various roles at Steve Madden for the 17 years that she has been at the company, with the most recent being Executive Vice President of Wholesale. Karla Frieders spent 16 years at the company and most recently held the Executive Vice President of Product Development position.
 
Edward Rosenfeld, Chairman and Chief Executive Officer, commented, “Amelia and Karla are both highly talented executives who have been instrumental to the success and growth of our Company. We are pleased to recognize the many contributions Amelia and Karla have made to the Company with these promotions and to further strengthen the executive team at Steve Madden.”

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Steve Madden has an extensive footwear portfolio that includes its namesake brand, Steve Madden, as well as Dolce Vita, Betsey Johnson, and Brian Atwood, among others.