Steve Madden inks jewelry, hair accessories agreement with Centric Brands

By

Jennifer Braun

Published
Feb 9, 2022

Centric Brands LLC announced on Tuesday a new exclusive licensing agreement with Steve Madden in its jewelry and hair accessories categories. 

As part of the agreement, Centric will aim to create products that capture the DNA of the Steve Madden brand. The products will retail from $19 to $75 and will launch this month at Macy’s, Amazon, Zalando, Liverpool, and Steve Madden retail stores throughout the globe.

“We are pleased to welcome Steve Madden into our growing portfolio of world-class brands in the accessories division,” said Jarrod Kahn, Centric Brands group president, accessories. 

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“Centric has set itself apart as the premier partner for the most iconic names in fashion and Steve Madden’s fashion-forward approach aligns perfectly with our overall branded strategy.”

Centric has seen accelerated growth in the accessory category brand partnerships over the past year. The licensing agreement with Steve Madden expands its portfolio, as well as the relationship between the companies. Centric has been producing jewelry under Madden’s Betsey Johnson brand for the past four years.

Edward Rosenfeld, chairman and chief executive officer of Steve Madden, said, “Centric has done an excellent job with the design and marketing of our Betsey Johnson jewelry collection, and we are thrilled to be expanding our partnership to include our flagship Steve Madden brand. We believe this partnership provides the ideal platform to expand the Steve Madden brand in the jewelry and hair accessories categories.”

Steve Madden owns brands including Steve Madden, Dolce Vita, Betsey Johnson, Blondo, Greats, BB Dakota and Mad Love. It licenses its brands to third parties for the marketing and sale of certain products, including outerwear, watches, kids apparel and intimates sleepwear and loungewear, eyewear, hosiery, jewelry, hair accessories, sunglasses, fragrance, luggage, bedding and bath products.

Meanwhile, Centric’s portfolio includes licenses for more than 100 iconic brands, including Calvin Klein, Tommy Hilfiger, Nautica, and Under Armour, to name a few.