StockX to open brick-and-mortar store in New York City
May 28, 2019
Online sneaker and streetwear marketplace StockX is set to open its first permanent brick-and-mortar location in New York City this year.
Located at 237 Lafayette Street, the location will accept all deadstock sneakers and streetwear for on-site authentication and same-day payment processing, company representatives said. The permanent spot will also serve as an experiential brand space where StockX can engage with its customers offline.
The New York store was announced at the company’s StockX Day on May 16. During the event, StockX also announced that it will launch a new ‘collectibles’ category, marking the company’s first vertical outside of wearables. The category follows the company’s addition of handbags and watches to its platform in May 2017, as well as the addition of KAWS collectible toys in 2018.
Last year, the company announced its expansion into the UK and Europe, including the launch of an authentication center in West London. To further boost its international growth, StockX said it will open its fifth authentication center in the Netherlands later this year.
Ever-involved in the marketplace of hype, StockX also announced its next exclusive product collaboration - referred to by the company as an 'Initial Product Offering' or 'IPO.' Through its 'IPO' process, customers can bid on special product drops in a blind dutch auction. Once the auction closes, items are sold to winners at the ‘clearing price,' or the lowest winning bid.
StockX's new 'IPO' partnership will be with streetwear brand Chinatown Market. Previously, the company launched an 'IPO' with Ben Baller for a drop of 800 pairs of slide sandals.
The StockX x Chinatown Market collaboration is set to launch at the end of the summer.
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