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Published
Jun 5, 2015
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StreetwearOfficial.com has officially launched

Published
Jun 5, 2015

StreetwearOfficial.com, a Southern California-based e-commerce hub for independent streetwear brands, has launched with the aim of filling the gap left by the shortcomings of industry leader Karmaloop Inc.

streetwear.official on Instagram - streetwear.official


"A powerful e-commerce presence that truly represents the roots of street fashion and helps its brands grow is something that this industry could use. The streetwear culture began in Southern California in the late 70’s / early 80’s and it’s only right that we build a hub for brands where it originated from," according to Mario Tovar, Co-Founder and CEO of StreetwearOfficial.com.

Bringing quality brands to the masses and accommodating specialty sized customers are just two ways StreetwearOfficial.com plans to stand out from the crowd in the men’s apparel, street wear, e-commerce space.

With a background in building brands, web strategy and marketing, the team at StreetwearOfficial.com led by Mr. Tovar believe independent brands lie at the heart of the streetwear industry. "We’re excited to bring new gear and exclusive opportunities to customers and brands alike in the coming months and years," says Mr. Tovar.

Working with various brands, StreetwearOfficial.com will offer a men’s apparel subcategory known as streetwear that includes t-shirts, tank tops, joggers, snapbacks, socks, long sleeves, and other accessories. Men ages 18 to 30 make up the primary target market.

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