Stylus rebrands Decoded event, goes online-only

By

Barbara Santamaria

Published
Aug 26, 2020

Stylus has unveiled a new name and format for its flagship event series, Decoded Future, as it adjusts to changing industry needs during the Covid-19 pandemic.

The newly named ‘Stylus Trends Intelligence Summit’ will be an online affair, replacing the in-person event previously held bi-annually in London and New York (although the most recent Decoded event was a successful digital one during lockdown). And the innovation summit has been extended from one day to three days, set to take place on 20-22 October.

Stylus, which is a global trends intelligence business founded by online trend-forecasting pioneer Marc Worth, said Stylus Trends Intelligence Summit will continue to focus on the biggest consumer trends and areas of opportunity across consumer product, lifestyle and brand engagement.

Commenting on the announcement, Worth said: “This year has brought a vast amount of change for every person and every industry – not least those operating in events. After successfully pivoting our London in-person format to an online event, Decoded Future Digital, it felt like the right time to take stock of what it is our members and those working in the creative industries fundamentally need right now, and the best way to deliver that to them.” 

The event will be free of charge for industry professionals and will bring together insiders from agency strategists, designers and product development teams to entrepreneurs, visionaries and e-commerce specialists. 

The online format will ensure the summit can reach a global audience, however Stylus said in-person events will continue to be a priority for the firm. 

Marc Worth concluded: “We know that this year, more than ever before, many businesses have had to focus their attention on reacting to the now, which means they aren’t spending enough time preparing for the future. That’s why we’re here – to give leading brands and agencies around the world the insights they need to evolve and future-proof their businesses, however challenging the circumstances.”