87 206
Fashion Jobs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · CLERMONT
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · DACULA
KOHLS
Technical Project Manager, Remote
Permanent · MENOMONEE FALLS
NAVY EXCHANGE
Vending Operations Clerk PT
Permanent · FALLON
NAVY EXCHANGE
Director, Facility Design %26 Construction
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i And Level II) - Various Categories
Permanent · VIRGINIA BEACH
SPECIALIZED
Brand Development Manager - Michigan
Permanent · LANSING
ECCO
Third Keyholder
Permanent · ELIZABETH
ECCO
Third Keyholder
Permanent · LAS VEGAS
ECCO
Sales Manager - National Accounts (Remote)
Permanent · LONDONDERRY
ECCO
Third Keyholder
Permanent · ROSEMONT
LULULEMON
Community Specialist | Summit, Springfield Ave
Permanent · SUMMIT
LULULEMON
Expeditor | Cherry Creek
Permanent · DENVER
LULULEMON
Community Specialist | Friendly Center
Permanent · GREENSBORO
NORDSTROM
Customer Service Representative - Hillsdale Shopping Center
Permanent · SAN MATEO
NORDSTROM
Retail Stock - Mercer Mall Rack
Permanent · LAWRENCE TOWNSHIP
NORDSTROM
Manager- Service Experience- Baton Rouge Mall Rack
Permanent · BATON ROUGE
NORDSTROM
Retail Stock - Sugar House Rack
Permanent · SALT LAKE CITY
NORDSTROM
Asset Protection - Agent - Aventura
Permanent · AVENTURA
NORDSTROM
Retail Stock - Northwoods Rack
Permanent · SAN ANTONIO
NEIMAN MARCUS
Business Manager Tom Ford, Beauty (PT, 35 Hours) - FT. Worth
Permanent · FORT WORTH
NEIMAN MARCUS
Sales Manager, Designer Rtw
Permanent · CORAL GABLES
Published
Feb 22, 2018
Download
Download the article
Print
Text size

Suitsupply celebrates gay love in SS18 campaign, stirs controversy

Published
Feb 22, 2018

Dutch men’s tailoring brand Suitsupply is celebrating gay love in its latest advertising campaign for the SS18 collection. Launched yesterday, the campaign has already provoked debate.


Suitsupply SS18 'Find Your Own Perfect Fit' campaign - Photo: Suitsupply


The ad features a male couple kissing and will be distributed in 22 countries online and on the brand’s social media channels, as well as in Suitsupply stores and on billboards. Suitsupply explained in a press release that it wants to bring attention to the attraction between two men, which is ‘relevant to the brand.’ Additionally, the brand believes that, although pride and love are celebrated all over the world, it has not yet found a place in mainstream advertising.

However, according to Dutch media reports, the campaign has already stirred some controversy. Dutch newspaper NRC reported that about 12,000 people unfollowed the Dutch brand on Instagram alone. People also posted homophobic comments and claimed that the store is profiting from gay emancipation to market their product. Fokke de Jong, founder and CEO, Suitsupply, told the newspaper: “The fact that there is a debate about it makes it relevant.”

It is not the first time that a Suitsupply ad has caused a commotion. In 2016, the brand launched a campaign called Toy Boy, in which male models were portrayed in the size of a doll, sliding down a woman’s bare breasts. At the time many people on social media labeled the ad as ‘sexist and racist’.
 

Copyright © 2024 FashionNetwork.com All rights reserved.