×
93 012
Fashion Jobs
BOARDRIDERS
Stock Supervisor - Part-Time - Jersey Gardens
Permanent · LAKE FOREST
COLUMBIA SPORTSWEAR COMPANY
Information Security Risk And Compliance Analyst
Permanent · SALEM
COLUMBIA SPORTSWEAR COMPANY
sr Manager Digital Product Management- Product Creation Technology
Permanent · PORTLAND
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - ny 59th st
Permanent · New York
REISS
Area Manager
Permanent ·
MACY'S
Asset Protection Detective, Francis Scott Key - Standard Part Time
Permanent · Frederick
MACY'S
Asset Protection Detective, Willowbrook - Flex
Permanent · Wayne
MACY'S
Asset Protection Officer, West Virginia - Full Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Walnut Creek Broadway Plaza - Flex
Permanent · Walnut Creek
MACY'S
Asset Protection Officer, West Virginia - Part Time (2840)
Permanent · Martinsburg
MACY'S
Asset Protection Detective, Del Amo Fashion Center - Full Time
Permanent · Torrance
MACY'S
Asset Protection Detective, Tuttle Crossing - Standard Part Time
Permanent · Dublin
TIFFANY & CO
Full Time Branch Security Officer - Cincinnati
Permanent · Cincinnati
TIFFANY & CO
Market Vice President, Mid-Atlantic & Central Market
Permanent · Chicago
PUMA
Associate Manager, Merchandising- Footwear
Permanent · Somerville
PUMA
Senior Manager, Public Relations
Permanent · Somerville
PUMA
Manager, Public Relations
Permanent · Somerville
ASCENA
District Manager, Lane Bryant - Philadelphia
Permanent · Exton
ASCENA
Sales Supervisor- Short Hills, nj
Permanent · Millburn
NORDSTROM
HR Business Partner, Supply Chain - Newark, ca - Hybrid
Permanent · Newark
NORDSTROM
Retail Stock & Fulfillment - Spokane
Permanent · Spokane
NORDSTROM
Asset Protection - Agent - The Shops at Midtown Miami Rack
Permanent · Miami
Published
Oct 24, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Sunday Riley settles with FTC over fake review allegations

Published
Oct 24, 2019

Texas-based skincare brand Sunday Riley has settled with the Federal Trade Commission (FTC) after it was accused of posting fake reviews on Sephora’s e-commerce platform for nearly two years. 


Instagram @sundayriley


The complaint, filed by the FTC on Monday, accused Sunday Riley employees of creating the fake reviews between 2015 and 2017, in an effort to boost the brand’s sales on Sephora’s website. 

The FTC began to investigate the brand after seeing a Reddit post from October 2018, made by a user who claimed to be a former Sunday Riley employee. In the post, the Reddit user leaked what they said was an email from the company, which encouraged employees to post at least three reviews for the product ‘Saturn’ and “some” for the product ‘Space Race’ the following week. The email further instructed employees to use a VPN, so that the reviews could not be traced back to the company’s IP address. 

"The Commission's investigation confirmed the whistleblower's claim and found that the scheme to generate fake reviews of Sunday Riley products involved Ms. Riley herself," FTC commissioners, Rohit Chopra and Rebecca Kelly Slaughter, said in a letter, referring to the brand’s namesake founder, Sunday Riley.

"Rather than relying on satisfied customers to generate real buzz about her products, she directed her employees to write glowing reviews and bury negative ones.”

While the settlement means that Sunday Riley has agreed to not create fake reviews in the future, it does not require the brand to admit to any wrongdoing, including to the writing of fake reviews in the past. 

According to a CNN report, Sunday Riley interns were asked as recently as April 2018 to make fake Sephora accounts and write reviews of the brand’s skincare products.

The Reddit post was later re-posted on Instagram, prompting the company to reply. 

"The simple and official answer to this Reddit post is that yes, this email was sent by a former employee to several members of our company," Sunday Riley said via Instagram. "At one point, we did encourage people to post positive reviews at the launch of this product, consistent with their experiences."

Sunday Riley is not required to issue refunds to any customers as a result of the settlement. 

Copyright © 2022 FashionNetwork.com All rights reserved.