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Published
Jun 18, 2020
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Sunglass Hut shop-in-shops to launch at Hudson stores

Published
Jun 18, 2020

Luxottica Group announced on Wednesday a partnership with Hudson stores to open 250 Sunglass Hut shop-in-shops. 

The Sunglass Hut "Shop-in-Shop" in Hudson's travel convenience store in Richmond International Airport. - Hudson


The travel retailer, which operates more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, opened its first Sunglass Hut shop-in-shop at Richmond International Airport earlier this year, and plans to open nine additional shop-in-shops by August. Hudson will then continue a phased opening approach into 2022.

“We’ve always known that eyewear and travel are intrinsically linked, making them an essential part of our core market offerings,” said Brian Quinn, EVP and chief operating officer of Hudson, in a news statement.

“Through our partnership with Luxottica and Sunglass Hut, we’re creating an eyewear shopping destination with top brands for our customers inside our travel convenience concepts.”

The size of the shop-in-shops will vary by store and are expected to provide Sunglass Hut’s usual in-store experience. They will carry collections from Sunglass Hut’s proprietary eyewear brands, Ray-Ban and Oakley, including Ray-Ban’s iconic aviator sunglasses and Oakley’s leading sport and performance sunglasses.

Likewise, the Sunglass Hut shop-in-shops will be powered by 'Stars', Luxottica’s in-house business model designed to manage store product assortment, which will help ensure the right products are offered to customers, while monitoring and replenishing low inventory regularly.

Hudson currently operates stores in the eyewear category including 5th & Sunset - its proprietary sunglass and accessory stores - and freestanding Sunglass Hut stores in certain airports. 

Founded in 1971, Sunglass Hut currently operates more than 3,000 retail locations across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China and Southeast Asia and beyond.

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