Sunrise Brands unveils fashion collaboration with Eva Longoria

By

Erin Floyd

Published
Mar 9, 2017

Eva Longoria, the Latina actress,  just launched her own eponymous women’s lifestyle collection for spring in partnership with Sunrise Brands.  The Eva Longoria Collection offers dresses, denim, novelty knits, jackets, and statement T-shirts.

The collection has been designed to focus on comfort and stretch, according to the press release, with fabrics such as power knits, power Ponte,  and 4-way stretch denim featuring in the collection.  "If a woman is comfortable in what she's wearing, she's going to have confidence and feel empowered," Eva says. "This collection is a reflection of my own lifestyle."

The collection is available on the brand's online store, which will feature behind-the-scenes video content of Eva sharing the inspiration for her collection, exclusive styles, and campaign images.  The collection offers a wide range of sizing from XS-XXL and 0-18 at accessible retail price points starting at $39.00 up to $159.00.

The Eva Longoria Spring 2017 Collection is created by Sunrise Brands-- the American manufacturer, and retailer of brands including American Rag, Diane Gilman, People's Liberation, Seven7Jeans, and Melissa McCarthy.  This new partnership comes shortly after Longoria’s fashion collection for the Limited was abruptly shut down earlier this year, after the retailer announced in January that it would close all 250 of its stores.