Sunspel launches first-ever ‘Made in England’ jean

By

Obi Anyanwu

Published
Apr 1, 2016

156-year-old British brand Sunspel has a long history with lightweight, soft and luxurious cotton fabrics. Despite cornering the men’s apparel basics market, the brand still has room to grow, which is why Sunspel has ventured into denim with its first-ever ‘Made in England’ selvedge denim jean.

The Made in England jean is a 14 oz. Japanese selvedge denim jean that has been rope dyed and features custom-branded buttons and rivets, bar-tack branding on the back pocket and pocketing that features a print from the brand’s archives. Sunspel used the time-intensive process of rope dying to build a rich and even depth of indigo color that will age beautifully over time. The jeans are also rinse-washed for softness and to minimize on shrinkage.

Sunspel was established in 1860 by industrialist and fabric innovator Thomas Hill, who opened his textile factory in Newdigate, Nottingham, which was to become the centre of the British lace making industry. The brand pioneered the development of luxury undergarments, and currently has physical stores in the UK, Australia, Japan, Germany and South Korea.

Ads

The Sunspel Made in England selvedge jean is available on the Sunspel website.