×
78 304
Fashion Jobs
NIKE
Senior Software Engineer ii - Business Planning & Consolidation
Permanent · Beaverton
NIKE
Special Assets – Governance Operations Senior Manager
Permanent · Beaverton
ABERCROMBIE AND FITCH CO.
Director, Digital Product Management (Remote)
Permanent · Columbus
TAPESTRY
Manager, Account Executive
Permanent · New York
JOCKEY
Merchandise Planner
Permanent · Kenosha
JOCKEY
Global Supply Chain Planning Manager
Permanent · Kenosha
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · Boston
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Wichita
NORDSTROM INC
Manager - Asset Protection - Downtown Seattle Rack
Permanent · Seattle
ATHLETA
Assistant General Manager - Mall of America
Permanent · Bloomington
OLD NAVY
Assistant General Manager - Fremaux tc
Permanent · Slidell
BLOOMINGDALE'S
Registry Consultant, Full Time: 59th Street
Permanent · New York
ALICE AND OLIVIA
Business Systems Analyst – Wholesale
Permanent · New York
LEVI'S
Retention Marketing Manager - Beyond Yoga
Permanent · Culver City
LEVI'S
Senior Manager, Business Analytics - Beyond Yoga
Permanent · Culver City
LEVI'S
Senior Manager, Direct Mail Marketing - Beyond Yoga
Permanent · Culver City
RALPH LAUREN
Associate Manager Merchandise
Permanent · Bluffton
MACY'S
Manager, Business Administration
Permanent · Bay Shore
MACY'S
Asset Protection Detective, Quaker Bridge Mall - Part Time
Permanent · Lawrence Township
MACY'S
Asset Protection Detective, Dadeland - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Garden State Plaza - Full Time
Permanent · Paramus
MACY'S
Asset Protection Detective, Gurnee Mills - Part Time
Permanent · Gurnee
Published
Nov 5, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Superdry founder and top team both speak to investors as strategy spat heats up

Published
Nov 5, 2018

The strategy spat that’s currently playing out in public between Superdry co-founder/major shareholder Julian Dunkerton and its management has seen Dunkerton claiming that he’s making an impact.


Superdry


He said that he met eight of the firm’s 10 biggest shareholders at the weekend and saw a big surge in support for his bid to oust CEO Euan Sutherland. He’s also reportedly working with a broker to reach out to investors with smaller shareholdings.

“I’ve had no pushback on any of the logic,” he told The Telegraph. “There has been a seismic shift in understanding the opportunities this business has to offer.”

Superdry’s current management meanwhile said it has launched a “programme of consultation” with institutional shareholders.

Dunkerton’s views can’t be ignored given his status as co-founder and the fact that he still owns a 28% stake in the firm, making him its biggest single shareholder. And it seems that the other co-founder, James Holder, is supporting him, adding further weight to Dunkerton’s views as Holder owns just under 10% of the firm.

But what exactly does he want to do? He’s aiming to cut the number of items sold in the brand’s stores and widen the offering online. It’s a strategy shareholders are more likely to take notice of given Superdry’s profit warning last month that saw it admitting the hot summer caused problems for a brand heavily dependent on outerwear.

However, chairman Peter Bamford has pushed back and said that Dunkerton’s thinking hasn’t “evolved with the needs of our business” with other shareholders initially agreeing with this stance.

Dunkerton, who stepped down to focus on other projects but also because he was unhappy with the firm’s direction, has said he’s not aiming to come back as CEO. “What I want to do is be the product and brand director. That’s my ambition,” he said.

Clearly, he’s not going to let this one go and he also met with Bamford late last week but it appears that neither party came out of the meeting with a change of mind. What will happen next? Watch this space.

Copyright © 2022 FashionNetwork.com All rights reserved.