×
57 935
Fashion Jobs
GAP INC.
Asset Protection Coordinator - Miami
Permanent · Miami
MACY'S
Manager, Business Administration
Permanent · Boca Raton
MACY'S
Asset Protection Security Guard, Manhasset - Part Time
Permanent · Manhasset
MACY'S
Principal, Business Strategy- Private Brands
Permanent · New York
TJ MAXX
Loss Prevention Detective
Permanent · Holland
MARSHALLS
Loss Prevention Detective Marshalls Gahanna
Permanent · Gahanna
HOMEGOODS
Full Time Loss Prevention Detective Sacramento Area
Permanent · Roseville
SIERRA
Sales Floor Supervisor - ft
Permanent · Broomfield
TJ MAXX
Loss Prevention Customer Service Associate Tacoma
Permanent · Tacoma
TJ MAXX
Prattville lp Detective
Permanent · Prattville
TJ MAXX
Loss Prevention Detective Federal Way Full Time
Permanent · Federal Way
TJ MAXX
Loss Prevention Customer Service Associate Federal Way
Permanent · Federal Way
HOMEGOODS
D/C Loss Prevention Specialist - Weekend Shift
Permanent · Lordstown
TJ MAXX
70188-Lead lp Detective
Permanent · Rancho Cucamonga
MARSHALLS
30046-D/C Loss Prevention Specialist
Permanent · El Paso
MARSHALLS
Loss Prevention Detective
Permanent · Knoxville
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Warrensville Heights
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Warrensville Heights
MACY'S
Manager, Asset Protection - Multi Store
Permanent · Milford
MACY'S
Manager, Omni Operations
Permanent · Bay Shore
MACY'S
Security Engineer
Permanent · Johns Creek
MACY'S
Manager, Merchandise Execution
Permanent · Glendale
Published
Dec 11, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Superdry founder says product-cutting strategy is wrong in web era

Published
Dec 11, 2018

Superdry co-founder Julian Dunkerton has launched another attack on the brand’s current management and business model. Ahead of its interim results announcement, due on Wednesday, Dunkerton told Liberum analyst Wayne Brown about his concerns.


Julian Dunkerton is unhappy about Superdry's direction - Wikipedia



He told Brown, who used to be head of investor relations at Superdry,  that he left in March as he didn’t want to be associated with the current strategy and added that a focus on cutting the product range was wrong at a time when e-shopping allows businesses to offer a wider range through their webstores.

“The interaction between stores and the internet is going to be so fundamental to the future of retail,” he said. “Consumers have adopted the internet and, by doing so, have moved away from the limitations of the high street and towards a world of unlimited choice. The premise here is if one does not participate in this world you will get left behind.”

He said Superdry had always expanded, even when the wider market was struggling to do so and “now is the perfect storm”.

Dunkerton had been CEO until 2014 when he moved to a more brand-focused role and despite leaving earlier this year, he still owns 18% of the firm’s shares so his views carry a lot of weight. His shares are sharply down in value already this year.

Dunkerton hadn’t commented publicly about the company immediately after his departure, but its profit warning in October saw him saying he was willing to return to the firm in any capacity. Since then he’s been talking to shareholders about his worries over the path CEO Euan Sutherland is taking and has even hired a PR firm.

Superdry's board hasn’t commented on his latest move but has previously said it disagrees with his views and continues to support Sutherland.

The retailer has 246 stores and while the UK is its key market, only 102 of those locations are in Britain.

Copyright © 2022 FashionNetwork.com All rights reserved.