×
71 646
Fashion Jobs
MACY'S
Manager, Omni Operations
Permanent · Skokie
MACY'S
Director, External Communications – Product And Brand
Permanent · New York
MACY'S
Credit Finance Analyst ii
Permanent · Deerfield Township
MACY'S
Manager, Merchandise Execution
Permanent · Florence
MACY'S
Asset Protection Captain, Clackamas Town Center - Full Time
Permanent · Happy Valley
MACY'S
Multi-Store Detective, Tacoma - Full Time
Permanent · Tacoma
MICHAEL KORS
Part Time Sales Supervisor, Memorial City Mall
Permanent · Houston
MICHAEL KORS
Sales Supervisor, Sugar Land, tx
Permanent · Houston
MICHAEL KORS
Sales Supervisor The Woodlands Mall
Permanent · Houston
JCREW
Junior Account Executive
Permanent · New York
JCREW
Senior Counsel, Intellectual Property & Product Compliance
Permanent · New York
JCREW
Brand Marketing Director, mw Men's
Permanent · New York
JCREW
Product Manager
Permanent · New York
JCREW
Distribution Supervisor
Permanent · Lynchburg
MARSHALLS
Loss Prevention Detective
Permanent · Charlotte
MARSHALLS
Loss Prevention Detective
Permanent · Bloomfield
MARSHALLS
Loss Prevention Detective
Permanent · Charlotte
MARC JACOB'S
Business Analyst, Supply Chain
Permanent · New York
MARC JACOB'S
Director, Business Applications
Permanent · New York
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time - Outlets at Orange
Permanent · Orange
BLOOMINGDALE'S
Outlet Keyholder Selling, Full Time - Riverhead
Permanent · Riverhead
MACY'S
Asset Protection Detective, Temecula Promenade - Part Time
Permanent · Temecula
Published
Jan 21, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Superdry's new creative director is ex-Nike exec Phil Dickinson

Published
Jan 21, 2019

In-the-spotlight Superdry has named a new creative chief as it seeks to turn around its business and fight off an attempt by co-founder Julian Dunkerton to return and change the firm’s strategy.


Superdry


Former Nike exec Phil Dickinson has been appointed as its Creative Director. At Nike he was head of sportswear and also earlier led the sports giant’s drive into football, while his previous experience also included a successful turnaround of the Umbro brand. 

He replaces Brigitte Danielmeyer with the company having said earlier this month that “for personal reasons and following a period of compassionate leave before Christmas, [she] has decided to leave her role as the company's Chief Product Officer.”

It’s a critical time for Superdry, the former high-flyer that has struggled to find meaningful sales and profits growth in recent periods. It has suffered from its heavy reliance on cold weather products, the record-breaking hot summer last year proving to be a major problem. 

But co-founder Julian Dunkerton, who left earlier last year after a disagreement with the CEO and board over strategy, said that some of its problems are of its own making.

A major shareholder, he has been a vocal critic of the firm and has been courting other big shareholders in order to engineer a return to the company. He’s aiming to convene a shareholder meeting to vote on his reinstatement within a month.

It may not seem to be the most stable environment for Dickinson to join but with his arrival imminent (Tuesday, January 22), CEO Euan Sutherland is taking an upbeat stance.

“Phil is one of the best creatives working in our industry and we are delighted that he is joining Superdry,” he said. “Last summer we kick-started an 18-month product diversification and innovation programme and Phil will bring extra pace, focus and energy to that work.”

Copyright © 2022 FashionNetwork.com All rights reserved.