Supergroup finds partner in South East Asia

By

Olivier Guyot

Published
Jul 23, 2013

British group Superdry has signed a 10-year agreement with FJ Benjamin for the distribution of its goods in South East Asia.

Retail and luxury distribution specialists in Aouth East Asia, FJ Benjamin have worked with Céline, Givenchy, Guess, Banana Republic and Gap. the company will aim to develop the Superdry brand in Malaysia and Singpore as part of the agreement.Three stores have been announced for Kuala Lumpur in 2014.

Supergroup also recently signed distribution agreements with Demsa in Turkey and Reliance Brands in India.

“We have a clear strategy to partner, outside Europe, with leading distributors in territories around the world to further internationalise and globalise the Superdry brand," said Supergroup’s co-founder and chief executive Julian Dunkerton.