Supima partners with TextileGenesis on traceability platform
Supima, the brand for American-grown Pima cotton, has announced a strategic partnership with TextileGenesis to establish a new traceability platform.
The Supima blockchain platform powered by TextileGenesis will digitally connect Supima’s supply chain to validate its contents at every stage. The result is unmatched authenticity and responsibility for brands and retailers.
To get there, TextileGenesis’ Fibercoin technology is integrated into Supima’s licensing program and applied to all Supima branded fiber throughout the supply chain, creating a non-fungible digital token for every kilogram of Supima cotton. In turn, the cotton can be physically and forensically verified and authenticated by Supima from the farm through to the retail shelf.
Founded in 1954, the new platform marks the next chapter in Supima’s ongoing leadership role in bringing the most trusted and robust verification solution to the global fashion industry, and sets a new standard for responsibility in the global textile industry and consumer marketplace.
“The Supima partnership with TextileGenesis provides for the very first time, undisputable proof of origin for consumer products all the way back to the fiber’s origin. This enables Supima’s partner brands to credibly claim advantages in terms of product quality and sustainability that are independently verifiable through both digital and forensic testing,” said Marc Lewkowitz, president and CEO of Supima.
“There is no system like this for any other fiber. Supima partners will have the most authentic and trustworthy premium cotton source for all the current and future needs of luxury apparel and home textile products.”
Amit Gautam, founder and CEO of TextileGenesis, added: “This collaboration is setting a new benchmark for the cotton and premium fiber’s industry, and paves a new path for the entire fashion eco-system. We are creatively combining three major innovations - digital-tokens based article-level traceability, forensic physical verification, and Supima brand-licensing - in a single integrated platform. It creates a new platinum standard in the industry for end-to-end traceability and physical verification.”
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