Swarovski launches jewelry, home collection with Marvel

By

Jennifer Braun

Published
Apr 13, 2023

Swarovski has collaborated with Marvel to launch a new jewelry and home collection. 

Each piece in the collection is inspired by an iconic Marvel comic book character and spans eight jewelry pieces, five crystal figurine collectibles, and a set of stickers.

As part of the jewelry collection, Spider-Man’s iconic mask is featured in bracelet and pendant forms with artfully arranged red and black precision-cut crystal pavé. Likewise, an array of crystallized Black Panther jewelry evokes the Wakandan spirit: a motif ring, a life-like 3D pendant set on a long chain, and a mask-inspired pendant adorned in purple crystals.

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Completing the jewelry offering is a multicolored ring depicting Captain Marvel’s iconic emblem, a versatile jewelry piece that doubles as a 3D pendant and brooch channeling Iron Man, as well as a green crystal bracelet celebrating the Hulk. 

Tapping into the 84-year legacy of Marvel, Swarovski creative director Giovanna Engelbert aimed the exemplify the attributes of strength, heroism, and responsibility through the medium of Swarovski Crystals. 

“Stan Lee was a master storyteller. He has given the world some incredibly influential and exciting Super Hero’s, so it has been a genuine honor to delve into these Marvel favorites and express their individual qualities with our crystals,” said Engelbert. 
 
Peter Widmann, head of B2B, collaboration and licensing at Swarovski, added, “Swarovski is proud to collaborate with Marvel to unite two beloved brands for an iconic jewelry and home collection. Both brands have a rich heritage, long-standing legacy, and are loved by customers all around the world - making this the perfect collaboration.”

The Swarovski and Marvel jewelry and crystal figurine collectibles are now available online and in Swarovski stores.