×
34 957
Fashion Jobs
ROSS STORES
Vice President, Talent Acquisition
Permanent · Dublin
ROSS STORES
Manager, Strategy
Permanent · New York
TAPESTRY
Senior Director, Digital Marketing Planning & Performance
Permanent · New York
TAPESTRY
Manager, Outlet Ecommerce Analytics
Permanent · New York
PACSUN
Associate Manager, Brand And Public Relations
Permanent · Anaheim
TJX CORPORATE
IT Security Analyst Iii
Permanent · Marlborough
MACY'S
Beauty Account Coordinator - Trend: Herald Square/Nyc Division
Permanent · New York
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Maplewood
DESIGNER BRANDS
Sales Supervisor Part-Time
Permanent · Newport News
DESIGNER BRANDS
Inventory Control Clerk
Permanent · Westampton
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Las Vegas
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Mobile
JCREW
Associate Manager, j.Crew Factory, Bergen Town Center Womens
Permanent · Paramus
NORDSTROM INC
Corporate Strategy Manager
Permanent · Seattle
NORDSTROM INC
General Manager 3, San Bernardino Fulfillment Center – San Bernardino, ca
Permanent · San Bernardino
NORDSTROM INC
Loss Prevention Security Ambassador Fulton Street Rack
Permanent · New York
NORDSTROM
Loss Prevention Security Ambassador Southcenter
Permanent · Tukwila
NORDSTROM INC
sr Human Resources Director - Merchandising
Permanent · Seattle
NORDSTROM INC
Security Ambassador 1
Permanent · San Jose
JCPENNEY
Visual Display Art Director
Permanent · Plano
JCPENNEY
Senior Copywriter / Copy Manager - Marketing Creative
Permanent · Plano
NEIMAN MARCUS
Product Manager- Mobile
Permanent · Irving
Published
Aug 24, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Swarovski rolls out Crystal Studio Concept to UK with Oxford St debut

Published
Aug 24, 2020

Some shops may still be closed but store openings are happening and Swarovski is continuing to introduce its new Crystal Studio concept in key locations around the world with the latest being London.


The new Swarovski Crystal Studio in London



The concept “heralds a new phase in Swarovski’s differentiated approach to the retail experience,” it said with the London opening on Oxford Street following debuts in Milan, Paris, Tokyo, LA and Shanghai.

Conceived as a “dynamic and creative space”, the latest retail space “elevates the in-store experience by offering a memorable, highly interactive and socially focused environment”. 

It’s a first of its kind for the UK and the company said it’s “infused with key aspects of Swarovski’s iconic DNA – glamour, mastery and innovation,” while placing the customer “and their unique needs at the heart of the experience, encouraging creativity and spontaneity”.

What that means in practice is an interactive location with digital touch points throughout the store “to enhance the purchase process but also create an inviting space in which customers can immerse themselves into the sparkling world of Swarovski”.

Digital can be found via shop window screens, interactive tablets providing styling tips and large in-store screens displaying inspirational visuals, seasonal brand and campaign content. 

The key feature is the Crystal Bar, an immersive jewellery station “where consumers can spend time discovering new products, curating looks with consultations from Swarovski’s in-store stylists and exploring product ranges virtually”. 

Shoppers are also “encouraged to explore the digital styling inspiration from Swarovski’s community of influencers allowing them to fully immerse themselves into the brand”.

CEO Robert Buchbauer said that “before we started working on the aesthetics, we focused on functionality, with the ambition being to meet the digital demands of our consumers, while offering them a unique and immersive brand and shopping experience.”

Copyright © 2020 FashionNetwork.com All rights reserved.