Sweden's Fjällräven opens Seattle store

By

Jennifer Braun

Published
Jul 23, 2019

Swedish outdoor heritage brand Fjällräven has opened a new flagship store in Seattle’s downtown epicenter, at 101 Pine Street. 

 
The new retail location offers a personalized shopping experience, including an on-site tailor, and a team of brand ambassadors serving as adventure concierges, alongside outerwear, apparel and gear made for nature, which the brand is known for. 
 
“The Fjällräven brand is built in Sweden but tailored to the Pacific Northwest, which makes Seattle the perfect location to expand the brand’s retail footprint,” explained Nathan Dopp, president of Fjällräven Americas, in a news statement.

“Complementing our strong retail presence with fantastic wholesale partners, the new Seattle flagship brand center represents Fjällräven’s commitment to the Pacific Northwest and we look forward to serving this community of nature enthusiasts with a personalized shopping and adventure concierge offering.”
 
The Fjällräven Seattle store held a series of grand opening celebrations last week. 
 
The brand, founded in 1960, has established a strong culture of sustainability over the last sixty years. It first launched in the United States in 2012, and has since established itself among the fastest growing outdoor and lifestyle brands in North America.
 
It currently operates 24 stores in the U.S., including four outlets.