83 023
Fashion Jobs
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Norwalk
Permanent · NORWALK
BELK
Store Fulfillment Associate - Full Time
Permanent · FRANKLIN
BELK
Asset Protection Lead - Full Time
Permanent · AUBURN
BELK
Store Fulfillment Associate - Full Time
Permanent · SAVANNAH
BELK
Store Fulfillment Associate - Part Time - Independence Mall
Permanent · WILMINGTON
BELK
Asset Protection Associate - Full Time
Permanent · ROCKY MOUNT
BELK
Store Fulfillment Associate - Part Time - Coastal Grand
Permanent · MYRTLE BEACH
BELK
Store Fulfillment Associate - Full Time - Bridgestreet
Permanent · HUNTSVILLE
BELK
Store Fulfillment Associate - Full Time
Permanent · TUPELO
BELK
Store Fulfillment Associate - Part Time
Permanent · SAVANNAH
BELK
Asset Protection Manager - Triangle
Permanent · RALEIGH
ALO YOGA
Construction Project Manager
Permanent · LOS ANGELES
SUN VALLEY
Sun Valley Marketing Manager
Permanent · SUN VALLEY
LULULEMON
Community Specialist | (Contract) Market Street The Woodlands
Permanent · THE WOODLANDS
LULULEMON
Community Specialist | Orlando Premium Outlet
Permanent · ORLANDO
LULULEMON
Full-Time Community Specialist | Cumberland Mall
Permanent · ATLANTA
KOHLS
Operations Supervisor - Weekend Days
Permanent · PLAINFIELD
KOHLS
Technical Project Manager
Permanent · MENOMONEE FALLS
KOHLS
Loss Prevention Associate
Permanent · FINDLAY
NAVY EXCHANGE
Vending Route Driver (Operations Worker) FT w/Benefits
Permanent · BREMERTON
NAVY EXCHANGE
Asset Protection/Safety Investigator (Detective) FT w/Benefits
Permanent · BREMERTON
URBN
Anthropologie Omni Service Specialist Part-Time
Permanent · NOVI
By
AFP
Translated by
Nicola Mira
Published
Jun 4, 2021
Reading time
2 minutes
Download
Download the article
Print
Text size

Swiss fragrance group Givaudan partners with Alibaba's Tmall

By
AFP
Translated by
Nicola Mira
Published
Jun 4, 2021

Swiss group Givaudan, the world's number one fragrance and aroma manufacturer, announced on Thursday a new partnership with Chinese e-commerce site Tmall, whose goal is to accelerate the perfume creation process by analysing consumer behaviour data.


The new Givaudan factory in Changzhou, China, opened in October 2020 - DR


In a press release, Givaudan said that this fine perfumery partnership with Tmall, which is owned by Chinese e-commerce giant Alibaba, involves the setting up of an innovation laboratory. The Swiss group underlined the high consumer demand for locally designed fragrances on the Chinese market.

“Access to Tmall's consumer data will allow us to stay ahead of trends and to design products for both existing and emerging brands very rapidly,” said Maurizio Volpi, president of Givaudan's Fragrance and Beauty Division, cited in the press release.

Through this partnership, the group is aiming to shorten its product development process. Givaudan indicated that the new laboratory will make it possible to cut the duration of the design process for fine perfumery products from 40 weeks to four.

“We have been monitoring the perfumery market’s development in China for 30 years,” said Yaling Li, in charge of fragrances for China and Korea, pointing out that “there is strong demand today for locally designed products.” Behavioural analysis allows for quick and easy development of trend-based products.

According to Givaudan, this “one of a kind” collaboration has already led to the creation of a new fragrance line inspired by a classic work of Chinese literature, ‘Journey the West’, including two eaux de parfum, a room fragrance and a series of hand and body creams.

Geneva-based Givaudan designs and produces fragrances for leading perfumery brands, as well as scents for personal care products and detergents, and also cosmetics ingredients. It is active in the aromas sector too, with US group IFF and German company Symrise among its major competitors.

Last year, Givaudan generated a revenue of CHF6.3 billion (€5.7 billion at current exchange rates). China is one of the group’s main growth drivers.

Copyright © 2024 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.