Sydney Azria launches Sydney California womenswear label

By

Obi Anyanwu

Published
Jul 25, 2016

Sydney Azria, the son of Serge Azria and nephew of Max Azria, recently launched a new fashion venture. Sydney left his post at Dutch LLC to launch Sydney California, a women’s sportswear line influenced by the glamour of old Hollywood.

 
The inaugural collection consists of stripe t-shirts, tank tops and dresses, shorts, jeans, graphic tees and blazers, which serve as a focal point for the collection. The California Blazer, which retails for $198, is available in neon pink and yellow, navy and pinstripe, and best evokes the leisure lifestyle associated with early 20th century Hollywood. The affordable collection is made in Los Angeles and is available direct-to-consumer.
 
At Dutch LLC, Sydney Azria served as Director of Immediate Design for Current/Elliott, one of the brands under the company with Joie and Equipment. He was a part of the brand for almost 6 years as a designer before working on Sydney California in August 2015. His new venture could be beginning of Sydney’s fashion legacy much like his uncle and father.

The first Sydney California collection is available now on the brand website, and prices range from $48 to $198.