THG links with Humm for BNPL

By

Nigel TAYLOR

Published
Mar 23, 2022

Online retail and technology giant THG has signed buy-now-pay-later firm Humm as its key UK credit partner.

With Humm’s focus on growing its UK merchant base ahead of a full consumer launch later this year, the alternative credit provider will be used as a payment option by THG's own brands, which include allsole, ESPA, Glossybox, MyBag, Coggles, IWOOT, TheHut.com, Lookfantastic and Myprotein.

Part of ASX-listed Humm Group, Humm will offer end consumers the chance to pay for goods in five or 12 instalments, offering up to £3,000 interest-free over a maximum of 12 months.

The partnership follows Humm’s announcement of approval by the UK’s Financial Conduct Authority (FCA) as an authorised provider of consumer credit in Britain. But the multi-market agreement with THG will actually be rolled out across the UK, Ireland, Canada, Australia and New Zealand.

Humm said it will integrate with THG’s end-to-end technology platform, enabling it to allow consumers to make big ticket purchases through the platform “as part of its vision to support consumers throughout their financial lives”. 

Payment options will require the first instalment at the point of purchase, as well as “robust credit and affordability checks for all purchases”, the provider noted. 

Humm UK and Ireland CEO, PJ Byrne said: “We’ve seen a huge increase in demand for split-payment solutions, embedded directly into e-commerce platforms, bringing benefits of flexible credit directly to customers. This partnership is the next step in our ambition to bring the credit market into the 21st Century, offering a range of credit solutions at different stages of customers’ lives.”