Motor-racing is the watchword for this end-of-year season at Tag Heuer. The Swiss manufacture is paying homage to two legendary drivers in the history of the sport: Ayrton Senna and Fangio.

Just in time for the holidays, it has launched three limited-edition men's sports watches representing the two champions and their respective countries, Brazil and Argentina. 

Motorsports is an integral part of the watchmaking DNA at Tag Heuer, so too is Ayrton Senna, who had a long history of collaboration with the Swiss brand.

The first face of the memorable "Don't Crack Under Pressure" campaign, Ayrton Senna has inspired many Tag Heuer timepieces over the years. This will once again be the case this holiday season, with the launch of two new limited-edition models that pay homage to the driver.

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The first of these, the Tag Heuer Carrera Heuer 02 T Ayrton Senna Special Editions, takes its colors from the Brazilian flag, which was so dear to the São Paulo-born driver, who also had them emblazoned on his signature helmet.

Equipped with a 45 mm matte black ceramic case, the watch has a bezel with a tachymeter scale. Yellow has been chosen not only for the representation of the champion's name on the bezel, but also for the hands and part of the skeleton dial.

Senna's helmet appears on the caseback with the number for the edition, which is limited to 65 pieces in honor of the 65 pole position starts of his career. 

The second model in homage to Ayrton Senna for the end-of-year season is the TAG Heuer Formula 1 Calibre 16 Ayrton Senna Special Editions. This time around, the 44-mm case is in polished steel, and the black ceramic bezel is engraved with the legendary "S" and the name of the driver.

In this edition, red has been applied in touches to the indexes and the central hand. Once again, Senna's legendary yellow helmet with black and green stripes has been engraved on the caseback.

The final timepiece is dedicated to the Argentinian driver and five-time Formula One World Champion, Juan Manuel Fangio. In a patriotic touch, the black dial is decorated with distinctive Argentinian blue and white stripes.

There are also white chronograph dials and a blue central hand. The signature of the legendary driver features on the bezel of the timepiece, while his portrait is engraved on the caseback.