Tailor Made to open in London's new Eccleston Yards

By

Sandra Halliday

Published
Feb 27, 2018

High-end menswear tailoring label Tailor Made will open a store in the new Eccleston Yards development in London’s upscale Belgravia during April with the new location featuring a mix of the ultra-traditional and new technology.

The brand, which is based in London’s Shoreditch, uses exclusive 3D body scanning tech that will be a major feature of the new store, “allowing customers to have a single fitting for their new bespoke suit with “precise and contactless measuring”.

The Eccleston yards development, which is not far from Victoria Station, is a new destination hosting 19 units for food, fashion, retail, co-working and wellbeing. and will open this spring.

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Tailor Made’s store will include both its bespoke and RTW offer, with the latter including outerwear, denim, polo shirts and footwear.

Founder and CEO John Buni said it’s “an exciting new development” for the brand and will allow it to connect with its customers in a new way. It will also let the company “demonstrate [its] brand personality.”

The store interior has been designed by London-based Samuel Hosker and blends modern technology with traditional features. There will be bespoke fixtures and fittings, vintage furniture and an informal drinks bar in-store.