Tailored Brands signs licensing deal with NFL for Men's Wearhouse and Jos. A. Bank
Men’s apparel retail group Tailored Brands, Inc. has announced that its Men’s Wearhouse and Jos. A. Bank chains will be offering new customization options for sports fans thanks to a multi-year licensing agreement with the National Football League.
Timed to celebrate the 100th season of the NFL, the partnership will see the two Tailored Brands subsidiaries give customers the opportunity to personalize their suits and sport coats with digitally printed linings featuring a range of different NFL team logos.
When they order their custom pieces, customers will also be able to choose the fabric and fit of their jackets and sport coats, as well as other unique details.
“We are both excited and very proud to offer NFL suit and sport coat linings to dedicated football fans,” said Tailored Brands President and CEO Dinesh Lathi in a release. “These new options underscore our continued investment in our custom clothing business, which represents the ultimate personalized experience for men’s clothing.”
"We are excited to work with Tailored Brands and offer our fans something they’ve long been asking for through a licensing agreement with brands who continue to be recognized as the industry leaders in men’s custom clothing,” added Michelle Micone, SVP of consumer products at the NFL.
As well as Men’s Wearhouse and Jos. A. Bank, Tailored Brands also owns the Joseph Abboud, Moores Clothing for Men and K&G brands, operating a total of 1,400 locations in the US and Canada.
The company recently made three new leadership appointments at Men’s Wearhouse to support the brand’s growth strategies.
The new NFL customization options will be available in store at Men’s Wearhouse and Jos. A. Bank from September 5, 2019.
Copyright © 2023 FashionNetwork.com All rights reserved.