Tara Jarmon launches swimwear with Albertine

By

Tanissia Issad

Translated by
Benjamin Fitzgerald

Published
Mar 1, 2018

Bathers are in style this season. Much like several other women's fashion brands liek it, Tara Jarmon has taken the plunge into swimwear this year with a line of both one and two-piece swimmers, designed in partnership with Biarritz-based brand Albertine. 

There are four styles in total, consisting of two floral prints in both one or two-pieces.
Available from mid-April, the bathers will be sold across some 90 Tara Jarmon stores, as well as in multi-brand retailers and in the Albertine shop in Biarritz for 155 and 165 euros.

It's a venture far removed from the world that the Tara Jarmon brand is traditionally associated with.

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Last September, the designer Colombe Campana spoke to FashionNetwork.com on the subject: "The brand is often linked to evening wear, cocktail attire, in peoples' minds. My idea is to bring this new everyday approach to our style."

An approach that is found in the series of pieces designed for a pop-up store at Ritz, which opened February 26.