Target and Vineyard Vines partner for summery collaboration
Target has partnered with Vineyard Vines for a limited-edition collaboration of over 300 summer-themed pieces spanning apparel, accessories and swimwear, as well as home and outdoor goods, and pet-related objects.
Featuring Vineyard Vines' signature bright colors and prints, Vineyard Vines for Target aims to bring the Martha's Vineyard-inspired brand to a more widely accessible price point and expand the label into new product categories, such as tableware and games.
Prices in the line range from $2 to $120, with most items under $35.
"Our partnership with Target allows us to share our brand with more people than ever before," said Ian Murray, CEO and co-founder of Vineyard Vines, in a release.
"We look forward to testing out new product categories and ultimately spreading our message of 'every day should feel this good' in a new and fun way," added Shep Murray, Vineyard Vines' other CEO and co-founder.
Founded in 1998, Vineyard Vines currently operates over 100 freestanding stores and is available in more than 600 specialty and department stores across the country.
In addition to Vineyard Vines, Target has recently participated in mass retail design collaborations with brands like Toms, Lilly Pulitzer, Hunter and Marimekko.
Vineyard vines for Target will be available starting May 18, 2019.
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