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Published
May 3, 2021
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Target launches Designer Dress Collection with emerging designers

Published
May 3, 2021

Target unveiled on Thursday its latest installment of The Designer Dress Collection launching in collaboration with three emerging designers - 2021 LVMH Prize finalist, Christopher John Rogers; contemporary womenswear brand, Alexis; and the UK duo behind Rixo.

RIXO for Target Floral Mock Neck Cascade Ruffle Dress in Cream. - Target


The 70-piece collection is comprised of affordable dresses in bold, bright patterns and statement silhouettes. Each featured designer was invited to bring their own twist to the collection for a complete and diverse collection. 

In particular, Christopher John Rogers offers his recognizable statement-making styles and patterns, while Alexis, created by Alexis Barbara Isaias, brings his effortless, on the-go-pieces inspired by her world travels. Finally, best friends Orlagh McCloskey and Henrietta Rix of Rixo have created dresses that feature flattering silhouettes and eye-catching prints, all inspired by the duo’s love of vintage.

“For more than 20 years, Target has partnered with some of the biggest names in the industry and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today,” said Jill Sando, executive vice president and chief merchandising officer, Target. 

“With this spring collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love.”

The collection is also Target’s most size-inclusive limited-edition collection to-date, with sizes ranging from XXS-4X. Items are priced between $40 and $60.

Target is in its 22nd year of its Designer Dress Collection. Last year, the brand teamed with women-lead brands LoveShackFancy, Cushnie and Lisa Marie Fernandez.

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