Target launches limited lifestyle collection with Stoney Clover Lane
Target announced on Wednesday that it is teaming up with Stoney Clover Lane, a customizable accessories brand, to launch a limited-time collection on April 2, on Target.com and in most Target stores.
The collection includes more than 300 items, including colorful apparel and swimwear, travel accessories, beauty essentials, outdoor items, and more, ranging in price from just $2 to $160.
The Stoney Clover Lane x Target collection features warm-weather must-haves that are easy to mix, match and personalize, and encourages guests to create their own playful escape and embrace the joy of customization. Kits and individual patches allow guests to uniquely tailor many products to fit any style. Apparel and swim items range in size from XXS-4X.
"We know our guests are increasingly looking for unique ways to show off their personal style, and Stoney Clover Lane is a brand we've had our eye on for a while, since they are known for their customizable pieces," said Jill Sando, executive vice president and chief merchandising officer, Target.
"We've admired how the brand has created such a highly recognizable aesthetic with a deeply engaged audience and know our guests will love finding Stoney Clover Lane at Target, just in time to show off their individual style for spring.”
Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer. The brand quickly grew a wide social media following, thanks to its instantly recognizable coordinating patches and customization options that can be mixed-and-matched with any of its products.
"Our partnership with Target allows us to scale our brand and grow our community to a place we could never have imagined. We are so eager to launch this collaboration with Target, which marks our first foray into several new categories like ready-to-wear, suitcases, electronics and more," said Kendall.
”Stoney Clover Lane is all about re-imagining the everyday and making it full of color and fun. There's nothing better than a Target run and we are overjoyed that Stoney Clover Lane gets to be part of that experience this spring and inspire customers to let their personal style shine," added Libby Glazer.
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