×
36 785
Fashion Jobs
OLD NAVY
General Manager - Pico Rivera
Permanent · Pico Rivera
OLD NAVY
Creative Director - Loyalty & CRM
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Customer Operations - Easton Market
Permanent · Columbus
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City

Target launches new inclusive private-label swimwear brand Kona Sol

Published
today Jan 11, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

US retail giant Target, which has held the number one market share in women’s swimwear since 2015, announced the launch of its new company-owned size-inclusive swim brand Kona Sol on Friday.


The Kona Sol launch collection features bikinis, tankinis and one-pieces - Photo: Target

 
The brand’s launch collection features mix-and-match bikinis, tankinis and one-pieces in sizes ranging from XS to XXL, with select styles available in 14W to 26W. Prices for pieces start at $17.99 and go up to $39.99.
 
“We know the search for the perfect swimsuit can be daunting. Our goal is to make shopping for swimwear fun, easy and inspiring,” said Mark Tritton, Target’s executive vice president and chief merchandising officer, in a release.

As size inclusivity becomes an increasingly hot topic in both the lingerie and swimwear sectors, evidenced by the rise of brands such as Swimsuits For All and Adore Me, Target’s decision to launch a swim label featuring extended sizing seems like a judiciously timed move.
 
As the retailer points out in its press release, however, Target has been running inclusivity initiatives in the swimwear category for a while now, such as 2016’s “#NOFOMO” campaign and 2017’s pledge not to retouch photos.
 
Following in the footsteps of these efforts, the launch of the new brand will also be accompanied by a campaign fronted by a diverse cast of women, which aims “to show how empowering it is to find that perfect swimsuit.”
 
The first Kona Sol collection is now available in all Target stores, as well as on the retailer’s e-commerce website.
 
Kona Sol is the latest private-label brand launched by Target, which first expanded into exclusive labels in January 2017.

Copyright © 2019 FashionNetwork.com All rights reserved.