Target to launch new fall designer collection
Target is set to launch the second edition of The Fall Designer Collection with three limited-time-only design partners, in select Target stores beginning October 9.
As part of the partnership, Kika Vargas, La Ligne and Sergio Hudson will create a collection of more than 100 apparel and accessories.
It features modern, cold-weather dressing and layering essentials that reflect each designer's bold creative vision. Items range in price from $8 to $70, with most items under $40, and are available in sizes from XXS to 4X.
"One of the reasons guests love shopping at Target is because of our focus on style – and our ability to deliver that style at incredibly affordable prices," said Jill Sando, executive vice president and chief merchandising officer, Target.
"Our newest collaboration with Kika Vargas, La Ligne and Sergio Hudson is a celebration of style, and we know our guests will love this collection of trend-forward pieces that reflect each designer's distinct, diverse perspective on fashion."
Sergio Hudson launched his eponymous brand in 2014 after winning Bravo's 'Styled to Rock' competition. His collection for Target features matching sets, dresses and coats, with a modern take on the most classic silhouettes, tailoring and a minimal aesthetic.
Meanwhile, La Ligne was founded in 2016 by two Vogue editors, Valerie Macaulay and Meredith Melling, along with former investment banker and fashion executive Molly Howard. La Ligne for Target features versatile style staples, such as sweaters, pants and dresses, designed in the brand's iconic stripes.
Lastly, Kika Vargas, a Colombian designer and LVMH 2021 finalist, relaunched her namesake brand in 2018 with ready-to-wear pieces that strike a balance between form and flow. Her collection for Target boasts vibrant and feminine layering pieces including dresses, tops, skirts, and bottoms that are rooted in structure, volume and everyday wearability.
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