Telfar launches new television channel and bag design at NYFW

By

Jennifer Braun

Published
Sep 14, 2021

Telfar founder Telfar Clemens announced during New York Fashion Week on Sunday that his brand is jumping into TV with the label’s very own television channel. 

Dubbed 'Telfar TV', the genderless fashion brand will use the new medium to allow fans to interact with the brand and shop via QR codes, while acting as a hub to champion new and diverse talent. Telfar TV will include two separate channels — Telfar.TV and FTV — readily available online, via a dedicated mobile app, or through streaming services like Roku and Apple TV.

Telfar TV is now live 24/7 and will unveil new collections including spring 2022 and special collaborations like its upcoming partnership with Ugg. Encouraging an interactive approach, the channel welcomes user-submitted content. As a shoppable platform, it will also be used for special drops, referred to by the brand as “drips”. The concept will allow the brand to avoid bots and resellers. 

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It launched Sunday at New York’s Seaport, Pier 17, where the brand presented its new collection for spring/summer 2022. The announcement was made as part of a showcase that was part fashion show and part press conference. During the announcement, Clemens was joined by the likes of A$AP Ferg, Ian Isaiah, Leilah Weinraub, and Teezo Touchdown.

In addition, at the launch, it shared its newest silhouette — a cylindrical gym-inspired duffle — featured in three different sizes and now available for purchase via the channel.