Tendam is planning to double the sales of its multi-brand omnichannel platform by 2023 and to increase its number of third-party brands, as reported in a statement. The platform has been active for more than two years and has become one of the company's growth levers.

The fashion brand launched the multi-brand omnichannel platform at the end of 2020, improving prospects in the first 28 months by positively impacting the company's total sales, incremental gross operating profit (Ebitda) and engagement with new and younger customers.

In addition, the platform has strengthened the group's omnichannel positioning, while at the same time enriching its online catalogue with an expanded range of brands. The company now has up to 17,000 items for sale, including clothing, sportswear, footwear, homeware and cosmetics.

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"This project, one of the cornerstones of the Tendam 5.0 strategy, has leveraged the company's expertise in segmentation and customer insight, enhanced the attractiveness of our digital shops and consolidated greater economies of scale across a highly profitable digital operation. In the spirit of further improving our services and being close to where our customers are, by the end of 2022 we will start testing the possibility of offering a selected assortment of third-party brands in physical Springfield shops through different operating models, especially in second-tier cities," explained Tendam's chief customer officer, Pedro Esquivias.

New additions: Ecoalf, Hugo, Mr. Wonderful, Pikolinos and Morgan

Tendam is positioning itself as a partner both for large international fashion brands looking for new channels to reach their customers in the Iberian Peninsula, and for local or niche brands looking for tools to gain visibility and accelerate their growth.

The platform is therefore continuing to add iconic brands such as DIM, Silbon, Ecoalf, Hugo, Mr. Wonderful, Pikolinos and Morgan to its portfolio.