Tengram Capital acquires luxe skincare brand ReVive from Shiseido Americas

By

Cassidy Mantor

Published
Nov 10, 2017

Private equity firm Tengram Capital has announced it will acquire luxury skincare brand ReVive from Shiseido Americas Corporation and will bring on two key execs from its former Laura Geller New York team.

Tengram will place Elana Drell Szyfer in the role of CEO at ReVive. She is an Operating Advisor to the firm who formerly held executive roles with Lancome and Estee Lauder. Previously she worked as CEO of Laura Geller New York under Tengram's ownership before Tengram sold the brand last year.

Tengram will also bring another of its Laura Geller executives onto the ReVive team to serve as CFO and COO: John Elmer, who previously worked with Drell Szyfer on Laura Geller under Tengram's ownership. He was previously CFO/COO at Carol's Daughter, leading that brand to an ancquisition by L'Oreal in 2014.

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Richard Gersten, a Partner at Tengram Capital, called ReVive a gem, saying it "has strong growth prospects". Gersten said Tengram will invest "in key areas to enable the brand to thrive".

To ensure continuity for consumers, Shiseido Americas will continue to provide supply chain, distribution and operational support during the transfer.

Marc Rey, President & CEO of Shiseido Americas said that after selling ReVive, Shiseido will focus "on continuing growth across our strategic portfolio of brands and businesses."

Tengram invests in consumer products goods and beauty. Current investments include Differential Brands Group and Sequential Brands Group, as well as beauty brands Nest Fragrances, Algenist, natural beauty brand The Works and specialty retailer Cos Bar.

ReVive, which was founded on products using Nobel Prize-winning technology, was acquired by Shiseido in 2016 as part of the transaction for Gurwtich Products LLC from Alticor. The Tengram transfer is slated to be complete by the end of November. Terms of the sale have not been disclosed.