The International Woolmark Prize launches interactive campaign

By

Matthieu Guinebault

Published
Jan 13, 2016

The menswear and womenswear finals of the designer competition will be held respectively on 13th January and 12th February 2016, and the International Woolmark Prize is now proposing to personalise the finalists' creations.
 

Through the competition's portal, visitors will be able to play with the image of the competing designs, clicking and dragging their mouse to create waves on the picture, as though following the website's soundtrack. The new creations are then grouped together in a special gallery and on social media.