The Lucky Group launches new online shopping concept Luckyshops.com

By

Cajsa Lykke Carlson

Published
Feb 10, 2015

Content-to-commerce company Lucky, which is behind Lucky Magazine, is branching out with a new website, luckyshops.com. It combines the signature print and digital style of the lucky magazine with an e-commerce engine, making the magazine content shoppable.

Merchandise on the site will come from designers including Kenzo, Marc by Marc Jacobs, Public School, The Row and Opening Ceremony, and was selected by Editor-in-Chief Eva Chen together with her buying team.

"LuckyShops.com combines the constantly-updating feed of news stories, designer profiles and engaging essays you've come to expect from our digital team with the thrill of the hunt, a.k.a. shopping the best pieces from your most-loved brands right on our site," says Eva Chen.

Josh Berman, CEO of The Lucky Group, stated: "We are proud to be the first to market with a cohesive content-to-commerce platform. Lucky is truly creating a new media ecosystem. No other media company out there has created such a model."

The new site has been designed for style-conscious consumers and should appeal to the Lucky reader, who buys 70% more products over the course of the year than the average women's magazine reader.