The North Face opens at Stanford Shopping Center in Palo Alto

By

Obi Anyanwu

Published
Apr 29, 2016

The North Face on Thursday opened the doors to a new store at Stanford Shopping Center in Palo Alto, CA. The new store is located at 180 El Camino Real, Suite 1240, across the street from the company’s previous location of 24 years.

 
The Palo Alto store is a 6,500-square-foot pilot store featuring localized community elements and expertise as well as authentic brand DNA, including global athletes and a curated product assortment of Mountain Sports, Mountain Athletics and Mountain Culture. The new store also includes a large digital window display featuring brand content, including atmospheric content curated by The North Face athlete Renan Ozturk.
 
Throughout the weekend, the California-based company will showcase The North Face Virtual Reality (VR), which provides an immersive 360-degree 3D video and audio experience that places viewers in the middle of outdoor landscapes such as Yosemite, Moab and Nepal.

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The new Stanford Shopping Center joins over 80 North Face retail and outlet locations in the US and Canada.