86 112
Fashion Jobs
STAND OUT FOR GOOD
Brand Rep (Sales Associate)
Permanent · ANN ARBOR
JCPENNEY
Asset Protection SC Manager
Permanent · CEDAR HILL
JCPENNEY
Beauty Field Manager-Bay Area
Permanent · DALLAS
JCPENNEY
Asset Protection Manager-San Antonio, TX
Permanent · SAN ANTONIO
RALPH LAUREN
Associate Manager
Permanent · HERSHEY
A & F
Abercrombie & Fitch - Assistant Manager, International Market Place
Permanent · HONOLULU
A & F
Hollister CO. - Brand Representative, Galleria at Tyler
Permanent · RIVERSIDE
FOOT LOCKER
Director of Safety (Supply Chain)
Permanent · CAMP HILL
LEE
PT Keyholder, Estero, FL
Permanent · ESTERO
URBN
Free People: Merchandise Planning Manager
Permanent · PHILADELPHIA
URBN
Free People: Senior Merchandise Planner
Permanent · PHILADELPHIA
KOHLS
Operations Supervisor - Weekend Overnights
Permanent · EDGEWOOD
KOHLS
Full-Time Loss Prevention Officer
Permanent · SOUTH BURLINGTON
ADIDAS
Key Account Manager: Athletic Footwear
Permanent · PITTSBURGH
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · GOSHEN
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · NAPLES
KOHLS
Shift Leader/Operations Manager - Weekend Night Shift
Permanent · PATASKALA
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader (Part-Time) - us
Permanent · POOLER
AMERICAN EAGLE OUTFITTERS
ae - Merchandise Leader (Part-Time) - us
Permanent · MURFREESBORO
AMERICAN EAGLE OUTFITTERS
Aerie - Merchandise Leader - us
Permanent · KAPOLEI
NAVY EXCHANGE
Buyer (Level i) - Beauty Care
Permanent · VIRGINIA BEACH
NAVY EXCHANGE
Buyer (Level i) - Pet
Permanent · VIRGINIA BEACH
Published
Apr 1, 2014
Reading time
2 minutes
Download
Download the article
Print
Text size

The North Face springs ahead with biggest ad campaign for Europe, "Longer Days"

Published
Apr 1, 2014

To celebrate the return of spring, The North Face is pulling out all the stops in its largest European campaign to date, combining visual advertising and online apps and contests.

The North Face has created a highly visual campaign to promote outdoor activities.


The effort promises a unique experience to customers through a 360-degree marketing campaign. The promotion runs from April 4 to June 28 in four stages that highlight the outdoor sports North Face is famous for: running, hiking, rock climbing and mountain climbing.

A TV campaign will hit airwaves for two weeks in the U.K. and Germany — 800 commercials that are expected to reach more than 100 million viewers in those markets.

The campaign will rely on traditional and online media in eleven other European countries. The North Face's eighty-four single-brand stores across Europe will also play a key role, especially in London and Milan, where launch events will be held.

And to encourage its customers to get outdoors, the world's leading distributor of outerwear has launched two online initiatives that went live March 29.

The first one, "Explorer," is a photo contest aimed at the broader market that gives participants the chance to immortalize their peak moments outdoors and win prizes each day by sharing their best adventure photos on the website Longerdays.thenorthface.com or through the hashtag #LongerDays.

The second online component is the campaign's "The Explorer App." Designed for active fans, the app lets them monitor their sports performance via GPS, share photos and win prizes through a series of challenges. It will be available in thirteen European countries, with weekly prizes for the best explorers and a grand prize for the best one overall in late June.

Copyright © 2024 FashionNetwork.com All rights reserved.