The Vespa 946 Emporio Armani makes its debut in the USA

After the European launch last June, and the introduction in September on Asia's main markets (including Japan, Vietnam and Indonesia), the Vespa 946 Emporio Armani has made its debut in the USA.

The new Vespa 946 version is the result of a collaboration between Giorgio Armani and the Piaggio Group (Vespa's manufacturer). The model features an exclusive livery, conceived by the designer in a special palette of greys, with a tiny touch of green, detectable under certain light only.

The American launch of the Vespa 946 Emporio Armani was celebrated through a special event held at the Emporio Armani SoHo store, on 410 West Broadway, New York.

As for distribution, it will be available at the Piaggio Group Americas dealers in the country's major cities, including New York, Miami, Dallas, Los Angeles, San Francisco and Chicago.

The new scooter has already been presented to existing and potential clients in the new Piaggio Group multi-brand store, an example of the Motoplex global flagship stores formula, which was inaugurated a few days ago at 6 Grand Street, Lower Manhattan, New York.

The next presentation is scheduled to take place in Beijing, China, on 30th October.