The Bay partners with Pinterest on digital lookbook
The Bay announced on Thursday a new strategic digital collaboration with the visual inspiration platform, Pinterest.
The collaboration includes the launch of its first-ever bilingual and immersive digital lookbook featuring ‘Pinnable’ products curated with the season’s top trends in mind allowing consumers to build shoppable and personalized boards.
Through the lookbook, shoppers can discover all that The Bay has to offer for every room in their homes, including furniture for dwellings big or small, décor accents, and kitchen essentials, including bar and dinnerware to bedding basics and mattresses. When ready, the Pins will lead shoppers to thebay.com to complete their purchases to bring their ideas to life.
“The Bay is helping Canadians shop for their home with simplicity and confidence. With this digital lookbook, customers have the ability to discover trends and envision their spaces with quality products, and take the leap from ideation to reality seamlessly,” said Allison Litzinger, vice president of brand, The Bay.
“This collaboration with Pinterest is reflective of The Bay’s digital-first innovation and how we are elevating the online shopping experience, bringing colourful, attainable luxury into the homes of Canadians.”
On Pinterest, 97 percent of top searches are unbranded, making it an effective place to reach people as they are actively looking for inspiration, explained Martin Svensson, retail head of industry, Pinterest.
“Working with The Bay to reach customers at the initial stages of the design journey was an important aspect in building a valuable resource for shoppers,” he added.
Most recently, the Hudson’s Bay has transformed the way you shop at thebay.com. In March, it introduced a new marketplace format welcoming over 500 new sellers and introducing significantly-expanded product categories. The Bay has since spun off from Hudson’s Bay as a separate business.
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