The Bay, Toronto Raptors launch streetwear collection

By

Jennifer Braun

Published
Nov 8, 2022

The Bay unveiled on Monday its second capsule collection with the Toronto Raptors with a star-studded campaign. 

In a campaign that aims to inspire Canadians to “Show Your Colours”, Toronto Raptors’ power forwards Pascal Siakam and Dalano Banton play a headlining role, alongside Jimmy Prime, a Toronto-based Canadian musician and other various Canadian talent—all of whom share a symbiotic relationship with basketball.

At the centre of the 15-piece collection are two unisex varsity jackets adorned with co-branded appliques. Other streetwear staples, include hoodies and crewnecks in fleece french terry with chenille appliques, and jacquard knitwear and jersey tees complete with 3D patchwork logo graphics.

“Community is really about shared experiences that tie us together. Our partnership with the Raptors and this campaign celebrates people, experiences, style and expression, and rallies the country to work collectively toward a more just and equitable Canada,” said Alexander Meyer, chief customer officer at The Bay. 

“We are proud to deliver meaningful change through this collection, and to champion everyone’s unique and individual colours.”

As part of the partnership, 100 percent of net proceeds go to Hudson’s Bay Foundation Charter for Change, an initiative to accelerate racial equity in Canada. In 2021, Hudson’s Bay Foundation launched Hudson’s Bay Foundation Charter for Change, committing $30 million over 10 years to accelerate racial equity in communities across Canada.

“I’m really proud to continue working with The Bay to help address racial inequity in this country,” added Pascal Siakam. “This campaign celebrates the diversity of Canada and our Raptors fans, and I’m excited to see people wearing this collection knowing that the proceeds are helping make a difference.”