The Body Shop opens new Vancouver concept store
The Body Shop is once again showcasing its green philosophy, with the launch of a new concept store in Vancouver.
Its location, at the CF Pacific Centre, has been transformed into a space that encourages visitors to explore recycled products and offers a more environmentally progressive way to shop.
"Our newly transformed Pacific Centre location showcases the best of The Body Shop's brand values," explained Hilary Lloyd, VP of marketing and corporate responsibility, in a news statement.
"The new Vancouver concept store marks the return to our activism roots. We want our customers to roll up their sleeves and join us in playing with product, recycling, refilling and campaigning for issues that progress equality."
Store features include a shower gel refill station where consumers can now purchase refillable 250mL aluminum bottles and fill them with shower gel favorites, as part of The Body Shop's new refill program.
The store has also been outfitted with sustainable store fixtures like reclaimed wood and recycled plastics to help minimize its environmental footprint.
Moreover, the new store location features an activism corner, where consumers can discover the brand's activist roots, as well as campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing.
The revamped Vancouver location will also continue its 'Return. Recycle. Repeat.' program. The program, in partnership with Terracycle encourages shoppers to return their empty bottles, jars, tubs, tubes and pots in exchange for a future purchase voucher.
The global beauty brand, which was recently taken over by Brazil’s Natura, received its B Corp certification in 2019, joining a select group of companies united in their mission to drive change in society through ethical and sustainable business.
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