The Body Shop to go 100% vegan
Cosmetics retailer The Body Shop wants to become a 100% vegan brand by 2023, making sure in other words that its products do not contain any ingredient of animal origin in their formulas. An objective that is consistent with the long-standing commitments of The Body Shop, a brand that has been campaigning against animal testing since 1989.
Specifically, within the next two years, the formulas of all The Body Shop’s products will be certified by The Vegan Society, a registered charity and the oldest vegan association in the world, founded in the UK in 1944. “The Vegan Society adopts an extremely meticulous approach in examining and certifying products, since it gets in touch with each supplier and producer of raw materials. Once The Body Shop’s approximately 3,700 raw materials have all been painstakingly analysed, each product is examined in its entirety to make sure it is fully compliant, and a certification is issued. The certificate will also be printed on all of the brand’s packaging,” said The Body Shop. Currently, 60% of the items in The Body Shop’s range are labelled as vegan.
The Body Shop recently announced that it would gradually introduce refilling stations in its 47 French stores, part of a global effort to equip 400 of its stores with such stations this year, with another 400 slated to do so in 2022. The initiative is part of The Body Shop's plastic waste reduction programme, whose objective is for the brand to use 100% recycled or reused packaging by 2030.
The Body Shop was founded by Anita Roddick in Brighton, UK, in 1976, and was bought four years ago by Brazilian group Natura & Co., owner among others of Aesop and Natura. In the first nine months of 2020, the Natura & Co. group recorded a 7% rise in sales, up to BRL24.9 billion (€3 billion). The Body Shop, present in 70 countries with 3,000 monobrand stores, saw its sales rise by 23.9% in the same period, notably driven by a 103% increase in online sales.
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