The Fifth Avenue Club teams up with US-based luxury resorts
The luxury shopping experience is going on the road just in time for summer, solving any "forgot to pack it" or "need an outfit for a last-minute event" clothing crises. The Fifth Avenue Club, a personal shopping and styling service at Saks Fifth Avenue, is expanding its reach beyond its flagship stores in a new partnership with Marriott International, whose portfolio includes properties such as The Ritz-Carlton and St. Regis Hotels & Resorts in vacation-friendly spots such as Laguna Beach, Napa Valley, Honolulu, Nashville, Orlando, and others.
Launching over 50 years ago in Saks stores, the highly personalized service's debut at world-class hotels and resorts will offer guests and local customers a one-on-one shopping experience. Kicking off the initiative are three resorts with an elevated fun-in-the-sun vibe; the Alohilani Resort in Waikiki, Honolulu; The Ritz-Carlton Laguna Niguel in Laguna Beach, California, and the Stanly Ranch Auberge Resorts Collection in Napa Valley. A total of ten locations will follow in markets such as Maui, Hawaii; Nashville, Tennessee; Orlando, Florida; Charleston, South Carolina; Deer Valley, Utah; Nantucket, Massachusetts; and Santa Fe, New Mexico. The concept was first tested last fall in Honolulu.
Saks has recruited localized styling teams and a manager in each location who have established businesses in the community with a deeply connected client network. The stylists will curate merchandise selections based on the individual's needs and preferences, ranging across all apparel categories at Saks, from clothing and accessories to shoes and fine jewelry. Seasonal trending styles will also be displayed in the suites to inspire clients.
The service starts with an initial consultation to establish the shopping and styling goal. Next, stylists pull merchandise from the local Saks location and Saks.com to present during the presentation. The Fifth Avenue Club suits will also feature digital touchpoints for clients to browse the offerings and choose alternative sizes, colors, or styles if needed.
In addition to the shopping and styling appointments, the suites will host special events, trunk shows, and unique shoppable experiences. Some upcoming events include a Monique Lhuillier trunk show at the Fifth Avenue Club at Alohilani Resort Waikiki Beach on June 8 and a Father's Day shopping event at the Fifth Avenue Club at The Ritz-Carlton, Laguna Niguel from June 12-23.
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