The Honest Company names Pete Gerstberger chief digital and strategy officer

By

Jennifer Braun

Published
Sep 16, 2021

Consumer goods company The Honest Company announced on Wednesday the appointment of Pete Gerstberger as chief digital and strategy officer, solidifying the brand’s position as a next generation, innovative modern CPG company.

In this role, effective October 4, Gerstberger will be charged with the company’s omnichannel strategy and driving the digital business. As a member of the executive team, he will also be a key voice in moving the corporate strategy forward, narrowing in on company growth initiatives, licensing, partnerships and category development.

He joins the company with more than 18 years of experience in digital strategy and product development, including spearheading ground-breaking initiatives at both Amazon and Ring.

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He served as the head of Amazon Key, where Gerstberger was responsible for restructuring and scaling the service to over 50 million Amazon Prime customers, enabling secure, contactless deliveries inside Prime customers’ homes. 

Prior to that, he was vice president and general manager at Ring, and led the development, launch and management of the Ring’s home security system, Ring Alarm, resulting in substantial revenue increases for the company.

“Pete’s extensive experience across the digital, tech and product development disciplines makes him an invaluable addition to the team as we continue to strengthen our omnichannel strategy,” said Nick Vlahos, The Honest Company CEO. 

“At Honest, we’re committed to expanding our reach as the modern CPG company and our digital strategy is an integral part of how we do that.”

“I am honored to join The Honest Company leadership team,” added Gerstberger. “As a father of three, I have relied on Honest products for my family for years, and I am excited to have the opportunity to directly contribute to Honest’s mission by driving innovation and growth across digital assets and channels.”

In May, Honest was valued at $1.92 billion in its Nasdaq debut, after its shares opened 33 percent above their offer price. The Los Angeles-based company, which first launched in 2012, offers eco-friendly baby products, vitamins, sunscreen lotions, sanitizers and more that are sold online and through partnerships with brick-and-mortar stores including Costco and Target.