The Kooples unveils first bridal capsule collection with chic-rock feel
Marriage vows, The Kooples-style. The French label has entered the world of bridal wear with a collection of wedding looks for brides and grooms.
Style-wise, the collection is understated, contemporary and a touch groovy, in the rock-inspired style characteristic of The Kooples, a label that was recently rejuvenated by the cathartic ‘FuckKooples’ campaign and the arrival in 2021 of the Marie Schott and Capucine Safyurtlu duo, respectively managing director and creative director.
Urban, contemporary looks
The Kooples’ first occasion wear collection consists of immaculate long dresses accented with embroidery - for a resolutely romantic look - and short ruffled dresses that leave the back boldly bare, matched with mustard-yellow leather sandals in python-effect leather, a nod to the new, colourful version of the label’s iconic ‘Emily’ handbag.
The first bridal collection by The Kooples, founded in August 2008 by the three brothers Alexandre, Laurent and Raphaël Elicha, is completed by an oversize white blazer in crepe, fastened on the front by a neat row of buttons that give it a sculptural look, and a series of men’s suits in sky blue and sepia beige with distinctive angular lines.
Prices for the new occasion wear collection range from €295 to €365 for the dresses, and from €235 for a pair of suit trousers to €445 for a slim-fit wool dinner jacket. The collection is available on The Kooples' e-shop and at the label's stores.
Future brides and grooms can also benefit from a personal shopping service available by appointment between March 17 and April 30 at The Kooples’ French and European stores, notably also at its Parisian flagship on avenue des Champs-Elysées, where the label belonging to the MF Brands group (which also owns Lacoste, Gant and Aigle) has redesigned the customer experience with a focus on retailtainment.
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